Marketing Online With A Blog

Savvy marketers have discovered that blogging is one of the best Internet marketing methods out there, that will cost you very little except for a tad bit of time.

Blogging for your Internet or Brick and Mortar business is one of the best methods to boost the visibility of your products and services online.

Here are a few methods to help boost your internet advertising from using a blog:

1. Make your clients or customers aware of your businesses plans, events, and changes. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and goals through open writing. Your blog content is similar to a website in that the material is stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Voice your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch backlinks and subsequently improve your ranking on search engines. This could be better executed through putting well written articles on your website and more. Affiliate links could also be included in your blog to earn additional income.

5. Collect responses through the ability of blogs to grab comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers. Be sure to maintain an open style of communication that makes it easy for your readers to respond.

6. Connect and network with other bloggers. When other bloggers notice that you have something well written on your blog, they might just put you in their favorite lists or befriend you by linking to your blogs.

Hope that helps, and good luck!

Free Keyword Research Tool – PPC Web Spy

I just wanted to put up a quick post about a free keyword research tool I have started using. I received an e-mail about it about a week ago so I though I would give it a try and I was incredibly impressed not only with the user friendly design, but the fact that it was actually free was amazing to me!

PPC Web Spy was created to be used as a plugin with the FireFox browser. The software actually gives you the ability to spy on what keywords your competitors are using in their PPC campaigns. This has made PPC marketing much more effective for me because I honestly had no idea how to choose decent keywords before, now that I know which keywords are more effective I am experiencing more conversions than I was before.

When you download PPC Web Spy for the first time and visit google you will notice that underneath all of the ads their will be a button that says “View Keywords” as shown below.

When click the view keyword button below the AdWords advertising, you will see what key words the website is using. If you want to dig further to see other related keywords, you can type the keyword in “suggest keywords” and the tool will give you a Google analysis  of keywords. You can also see the bidding price and other details of the websites campaign. You can even see what other products your competitor is currently promoting. Click the image below to see the free keyword tool in action!

With all of the extra information it gives you, I truly am surprised it can be downloaded for free and it is not a trial version either! You will notice that you can upgrade to the premium version which will give you double the results and information, it isn’t required though. Although honestly I think I will be buying it soon because it has a lot more advantages. The free version is incredibly useful for the fact that it is free however!  I thought this would be helpful to a lot of readers so I posted this as soon as possible. You can download your free version of PPC Web Spy by clicking on the banner below!